The Madness Of Shakespeare s Hamlet - 978 Words

Out of Body, Out of Mind: The Madness of Shakespeare s Hamlet Madness, understood as an abnormal state of mind, broadens across a spectrum of unrecognizable or worrying behaviors. Numerous Shakespearian performances touch on the theme of madness, though Shakespeare s Hamlet displays the idea rather clearly because of the difficulties that the main character endures. Prince Hamlet is troubled by the lack of grieving from his mother after his father had died. Hamlet s mother, Queen Gertrude, remarries Hamlet s uncle, Claudius, less than two months after old King Hamlet had passed on, or so Hamlet believes. Hamlet is soon visited by the ghost of his father who reveals that King Claudius had poisoned him and that Hamlet must gain revenge. All while trying to deal with the outrageous happenings within the kingdom, Hamlet is also troubled by his love interest, Ophelia, along with his comrades. It is not surprising that Hamlet begins to reach insanity due to this unfortunate chain of events . Madness, displayed through Hamlet s thoughts, emotions, and actions, becomes apparent to the characters similarly as it is expressed to Hamlet, himself. Gaining clarity through each act, the madness of Hamlet s thoughts influence his willingness to live and his personal sense of belief. Hamlet describes his desire to endure the pain of suicide in his first soliloquy: O, that this too too sullied flesh would melt, Thaw and resolve itself into a dew (1.2.134-135). The sufferingShow MoreRelatedMadness : William Shakespeare s Hamlet1323 Words   |  6 PagesConnie Merer English 12 C Block 12/16/14 Madness in Hamlet Madness can be interpreted in many different ways, one of which being extremely foolish behavior. William Shakespeare s play, Hamlet, explores this definition within the title character’s journey after the death of his father. Throughout the play Hamlet has glimpses of sanity, but ultimately the tragedy of losing his father causes all of his idiotic behavior. He allows himself to listen to what appears to be the ghost of his father, andRead MoreMadness By William Shakespeare s Hamlet1811 Words   |  8 PagesWhat Seems Madness, Creates Madness Shakespeare’s Hamlet plays with the idea of madness throughout the story. Hamlet appears at times to be mad and at other times to be entirely sane, and then Ophelia begins sane and delves into madness by Hamlet’s actions. But Hamlet takes his actions most often through reason. He knows the ghost he saw is true because of the witnesses alongside him. He even takes precautions to confirm his uncle’s guilt by means of a play. While Hamlet may be prone to inactionRead MoreWilliam Shakespeare s Hamlet - Uncertain Madness And Insanity1401 Words   |  6 PagesUncertain Madness and Insanity Madness can drive a person to do actions that could be described as weird, strange, concerning, and disturbing. Hamlet, the main character in the play Hamlet, leads people on to believe he has gone mad and insane. There is a debate that if Hamlet is truly mad, or if he is faking being mad. Also if he Hamlet does slip into insanity in the play at any point. Well with the evidence shown in the play, Hamlet is faking going into madness for most of part. Hamlet does inRead MoreWilliam Shakespeare s Hamlet - Ophelia s Struggle And Madness1088 Words   |  5 Pages1 Pregnant with Madness— Ophelia’s Struggle and Madness in Hamlet Yi-Chi Chen Intergrams 11.2(2011): http://benz.nchu.edu.tw/~intergrams/intergrams/112/112-cyc.pdf ISSN: 1683-4186 Abstract Madness in Hamlet is one of the crucial themes for Shakespeare to depict the chaotic turbulence in the Hamlet family and the court of Denmark. Due to Claudius’s usurpation of the Old Hamlet’s crown and queen, characters such as Hamlet, Ophelia, and Gertrude suffer seriously from betrayal, resentment, and enragementRead MoreWilliam Shakespeare s Hamlet - A Feminist Criticism Lens We Can Better Understand The Origin Of Her Madness913 Words   |  4 PagesThere is a great debate surrounding what instigated Ophelia’s madness in William Shakespeare’s Hamlet. By examining Ophelia through a feminist criticism lens we can better understand the origin of her madness. Ophelia spend her life devoutly obeying her father. When Ophelia attempts to describe the nature of her and Prince Hamlet’s relationship and discloses that â€Å"He hath, my lord, of late made many tenders / Of his affection to me,† (1. 3. 100-101) her father ridicules her feelings and statesRead MoreWilliam Shakespeare s Hamlet - Sanity Vs. Insanity1742 Words   |  7 PagesEnglish IV Mrs. Joyner Sanity VS. Insanity â€Å"Hamlet represents the mid period of the growth of Shakespeare s genius, when comedy and history ceased to be adequate for the expression of his deeper thoughts and sadder feelings about life, and when he was entering upon his great series of tragic writings† (The World s Best Essays from the Earliest Period to the Present Time). Hamlet’s actions are entirely too extreme for him to be faking his insanity. Hamlet is constantly on the brink of insanity, orRead MoreMadness In Shakespeares Hamlet948 Words   |  4 Pages Madness is a condition in which is difficult to identify whether it is true or not. As in the encounter of the ghost of Hamlet s father and Hamlet, Hamlet is asked to avenge his father s death. To accomplish this task in a less apparent manner, Hamlet decides to put an antic disposition on. Consequently, his behavior thereafter is frequently baffling. William Shakespeare, the writer of the tragic play Hamlet leaves the audience to decide whether Hamlet is truly mad or not. Throughout ShakespeareRead MoreIs Hamlet s Madness Genuine Or Feigned?1671 Words   |  7 PagesJordan Avery Mrs. Joyner Honors English IV 17 December 2015 Is Hamlet’s Madness Genuine or Feigned? One of the most controversially discussed themes in William Shakespeare’s play, Hamlet, is the theme of Hamlet’s madness. Shakespeare left it up to the audience to decide whether he was truly crazy or not. Although, there are many deliberate acts of fabricated insanity repeated throughout the play. Hamlet’s life events such as the death of his father, loving someone he cannot have,Read MoreHamlet Is A Theater Performance Of The Shakespeare Play1715 Words   |  7 PagesEssay 2 The play Hamlet is written by William Shakespeare whereby he uses a combination of poetry and prose. The film, Hamlet is a theater performance of the Shakespeare play. The play is written in blank verse offering an insight into the state of mind of the character as well as a reaction to the ongoing actions in the stage. The style is reserved for the nobles and informal situations like courts. Figurative language is used to express the actions and feelings of the characters have been evidencedRead MorePoison Motif Within Hamlet By William Shakespeare1227 Words   |  5 Pagesthroughout Hamlet The concept of poison is all around society: poisonous people, poisonous ideas, and poisonous environments; however, the poison in society cannot be avoided, it’s inevitable some would say. As Michael Uhl once put it â€Å"you’ve got to pick your poison†, and hope for the least of the evils, which unfortunately is not always the case. In Shakespeare s Hamlet, the motif of poison functions to be the symbol of corruption throughout the play that highlights the theme of death, madness, and the

E Commerce Its Impact Upon Many Industry Sectors

MAP Project Background In recent years, e-Commerce has had a profound and irreversible impact upon many industry sectors. We’ve seen the likes of Amazon and Netflix emerge and eliminate their established competitors. This disruptive market force is now beginning to re-shape the Grocery Retail landscape, and rapid change is well underway. Although Kellogg has been working with e-Retailers for several years, their efforts have been ad hoc, lacking a clear growth strategy, resulting in underleveraged programs. In 2013, Kellogg sharpened their focus by undertaking an initiative to quantify the size and value of the opportunity, and established a clear roadmap and organizational structure. Along the way, they took note of the impact that subscription models have had upon other sectors, and how this behavior is readily transferable to the replenishment buying cycles within Grocery. Kellogg believe that a significant opportunity exists; however, the potential impact was yet to be quantified. Problem Statement and Project Scope The Kellogg Company tasked our MAP team to assess the performance of their Kashi and Special K brands on Amazon and determine the optimal growth strategy to build revenue and market share via the Subscribe and Save program. Kellogg, Amazon and industry analysts anticipate that the grocery ecommerce will grow rapidly and perhaps exponentially, in the United States, so it is imperative that Kellogg’s approach investment in ecommerce sales strategicallyShow MoreRelatedE-Commerce Security Issues860 Words   |  3 PagesE-Commerce Security Issues The new electronic interdependence recreates the world in the image of a global village. (From The Medium is the Message) Historical Glimpse Marshall McLuhan was the first person to popularize the concept of a global village, and to predict its social effects. His insights fundamentally changed how everyone has thought about media, technology, and communications ever since. He chose the phrase global village to highlight his insight tha t an electronic nervous systemRead MoreElectronic Commerce and Page Load Speed1631 Words   |  7 PagesSingh Choudhary The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the last five years. Although the trend of e-Commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to fall in place. The considerable rise in the number of internet users, growing acceptability of online payments, the more number of internet-enabled devices and favorable circumstances are the key factors driving the growth story of e-Commerce in the country. TheRead MoreThe Modern Era Of Globalization854 Words   |  4 Pageshigh resolution images. Access a third site and receive high-end custom cables direct from the factory for pennies on the dollar. On the surface, Globalization has been a boon to the average consumer, but when you look more deeply you find that no sector of the supply chain or even the economy has been unaffected by the changes of Globalization. Age of Globalization The modern era of Globalization was the culmination of three major changes to the world. First is the ease of production introducedRead MoreThe Legal Framework For E Commerce1021 Words   |  5 Pagesindustrial sectors and government is also focusing on the development of e-commerce. The government has strong and firm commitment to flourish the business and increase the production of items of different types. The industrial sector has strong and impressive political support, which can help to boost its economies and the right and just regulations can help to keep it on the right path of growth and success) Political factors which impact china are: - Legal issues – the legal framework for e-commerceRead Moreâ€Å"Emerging Trends in Commerce Education to Face the Challenges of Dynamic Business World†1621 Words   |  7 PagesARTICLE â€Å"Emerging trends in Commerce Education to face the challenges of dynamic business world† Jitendra Ahirrao1 and Prakash Ratanlal Rodiya2 1 Asoociate Professor, Department of Commerce,Smt. Dankunwar Mahila Mahavidyalaya, Jalna.E-mail: drahirrao@indiatimes.com 2 (M. Com., M. Phil., UGC NET)H. No. 135, Near Vitthal Mandir, Mahada Colony,Mantha Road, Jalna-431203. E-mail: prakashrodiya@rediffmail.com Abstract: Commerce education is business education. Commerce education is that area of educationRead MoreEbay Expansion in China754 Words   |  4 PageseBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006, eBay’s combined international investments in Latin American, Europe and Asia Pacific has totaled revenues of 2.1 billion, representing 49% of aggregate revenues of the company at the time. SeeingRead MoreCase Study: Zynga Essay1009 Words   |  5 Pagesâ€Å"virtual† comes into application because they are sold and used online. An example of a marketing relationship between the durable and virtual products is the use of sale of virtual real estate property (Hill, 2012).   This approach would attract many users and thus enhance the generation of revenues. The durable product attracts consumers to the virtual product. Without the virtual product, companies like Zynga would find it hard to remain profitable in the online business environment. The purchaseRead MoreFrom Predictive Analytics to Predictive Buying: Amazon Case Study1259 Words   |  5 PagesThis makes sense to marketers as it would help them plan their logistics and collections in a manner to cater to the needs of their consumers in the best possible optimal manner. Target, Best Buy, Olive Garden (a chain of restaurants), Amazon, and many more companies use Analytics to improve efficiency, reduce risk and increase profits. It is important to note that the data (past and current) that is used for predictive analytics is not trimmed or cleaned up but used entirely to check for patternsRead MoreGlobal Business: International Business Concepts Theories - Impact of Globalisation on Retail in Australia2525 Words   |  11 Pagesretail in Australia and the decision of global retail giants to enter the Australian marketplace respectively. The paper aims to identify and discuss the implications for the Australian government, Australian businesses, particularly within the retail sector, as well as implications for international businesses which have been highlighted through these articles. This paper recognizes globalization as the most applicable and influential international business concept relevant to the changes within theRead MoreE-Business Strategy Development: an Fmcg Sector Case Study8643 Words   |  35 PagesCase study E-business strategy development: an FMCG sector case study M. Webster, R. Beach and I. Fouweather University of Bradford School of Management, Bradford, UK Abstract Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods), which is characterised by powerful retailers, tier-1 suppliers of industrial end-products and ingredient/raw

Marketing Concept and the possible limitations to this...

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges, transactions and relationships; and finally, market and marketing. After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. Customers afford to be selective and buy products†¦show more content†¦They are very successful in satisfying their customer that their customers know that with JVC, they are getting the very best sound for their dollar. JVC is so successful with its marketing concepts that they have become a global leader in the development and manufacturing of innovative audio and video hardware, as well as related software products. Another example of successful firm is the Thayer Interactive Group (TIG), an online hospitality marketing firm. TIG sees that consumer behavior has changed. People are using the internet more than ever to make research of different options prior to booking travel, and that they are approaching hotels preemptively. Therefore, TIG targets individuals who are actively looking for lodging solutions at the precise place and time that they wanted to get. Because they know that the consumers nowadays are buying based on get more, pay little, their program offers the industrys first and only comprehensive suite of Web marketing services designed to administer all aspects of a hotels internet presence, AND bypass excessive fees charged by third-party travel sites. 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The concepts role is used to identify economical factors that allow adjustment in areas that may affect revenuesRead MoreMarketing As A One Dimensional Discipline1323 Words   |  6 PagesAMA (American marketing assoc iation), marketing is an activity that can leads to creation, delivery as well as exchange of products and services that are available to consumers and society at large (AMA,2016). In marketing studies, Hackley (2009) said that marketing has been considered as a one-dimensional discipline to solve problems. It simply means that similar results can be attained by just following one marketing activity or aspect. There is an availability of several marketing tools such asRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreWhat Is Ikea885 Words   |  4 Pagescost possible, its good quality and functional products. They put logic in the design of their products which helps IKEA to price lower than competition while maintaining certain quality standard. 1. Describe IKEA’s process for developing a new product. IKEA’s process for developing a new product is not just about changing the physical attributes of an item, say its Trofà © mugs. What is crucial in the design is the cost to be incurred in producing one unit of mug. 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Hospital Management of SWOT And PESTEL assignment essay

Question: Discuss about the Hospital Management for SWOT and PESTEL. Answer: Introduction The Dubai Health Authority has decided to set up a Multi Specialties to provide better quality treatment for the patients having eye problems. Using the experience of the Super Eye Hospital, which is one of the key eye health care centers of Dubai, the health department of Dubai has decided to open up the new hospital. However, due to high cost of medical expense the multispecialty hospital have to suffer from incurred loss. In this report, the reason for the loss of the multi-specialty hospital has been analyzed using popular tools like SWOT and PESTEL analysis. Detailed recommendation has also been provided, which will help to improve the performance of the hospital governing body and hospital management. SWOT analysis for reasons success and loss Van Durme et al. (2014), have stated that in order to conduct the SWOT for evaluating the strength, weakness, opportunity and threats of a healthcare organization, it is important sufficient relevant data. The data and the information related to the health status and medical care that is highly important for this purpose. It is important to analyze the data that is related to the decisions that are being made by the healthcare management. The strength of the hospital is that it is designed to provide the latest techniques of treatment related to the eye care. Being a multispecialty hospital, it is equipped with all the latest forms of equipment that are needed for providing treatment. The management of the hospital has gained significant experience from the Super Eye Hospital, which was able to make significant profit due to high rate of bed occupancy. The total numbers of successful treatment that is provided by the hospital has also helped to increase the reputation among the people of Dubai. The location of the hospital is one of the prime positions of Dubai, which makes it easily accessible for the all the people of UAE to seek treatment. The major weakness of the health care institute however is the lack of proper marketing plan. The management of the hospital has failed to raise the level of awareness among the people about the importance of getting the latest form of eye treatment. Moreover, the high level of cost of medical service that is needed to provide treatment has discouraged the patients belonging from the middle and weaker section of the society to seek treatment. The hospital also lacks the proper healthcare workers, who have the skills to deal with the latest equipment of eye treatment. However, the latest form of medical technology provides the opportunity to provide better quality of treatment. There is also no other multi-specialty hospital at Dubai, which provides the opportunity of easier competition. Nevertheless, the adverse changes, which is taking place in the medical field is posing major threat to the healthcare organization. The patients are also demanding cost-effective forms of treatment, which is one of the major challenges for the hospital. There are also the issues of crisis of skilled healthcare workers, who have proper training with the use of heavy medical instruments. PESTEL analysis for the reason of success and loss With the help of the PESTEL analysis it is possible to investigate all the elements that have the capacity to influence all the business performance of the industry. The PESTEL analysis is the acronym for political, economic, social, technological, environmental and legal factors, which helps to determine the success rate of business (Yksel et al. 2012). The healthcare industry of Dubai is one of the fastest growing sectors of the nation, which is highly affected by all the major issues related socio-economic aspects. Dubai is considered to be one of the developed cities of the world and is also one of the major cities in the Middle East regions (Laeequddin, et al. 2016). The political system of Dubai is made up of federal structure and hence, there are no political parties in the nation. However, the country often face crisis due to political crisis. The seven different types of Emirates with the Saudi Arab region have allowed the nation to enjoy the flexible mode of governance (ANDREI and PRISECARU 2014). The frequent political conflicts within the nation disturb the business environment of the nation. The economic condition is another important element of the external business environment. The high GDP and per capita of UAE has helped the multi-specialty eye hospital to make significant process. Nevertheless, the nation also faced issues due lower rate of employment and poor level of income. Thus, a major section of the people of the nation does not have the money to afford for high level of medical treatment. Hence, the target group of the Eye hospital is limited to smaller section of the society. On the other hand, the high flow of foreign investment that is being received by the country has helped the Eye hospital to provide lower cost medical treatment (Balasopoulou et al. 2016). The choice of the people in the society of the people of UAE to choose high quality medical service has also helped the health institute to make significant profit. However, the discrimination that exists in the society has not allowed the monitories in the society of UAE to avail better quality care in high standard healthcare center. This is one of the major causes of loss faced by the Eye hospital. The poor technological infrastructure of the nation has been challenging for the Eye hospital as they require the use of the latest forms of medical equipment. The health authority of Dubai also does not have proper plans for the improvement of the application of technological equipment in the medical care centers. The hot and dry weather in the nation of UAE makes a challenging environment for proper business operating process. There no specific guidelines for the legal system in UAE and hence, this factor do not pose special challenge for the business environment. Nevertheless, the absence of proper business laws has allowed many unethical practices within the Eye hospital. Reason for huge incurred loss The lack of planning process by the Dubai Health Authority, which is a government organization, is the prime cause for the failure of the Eye hospital for making significant profit. The multi-specialty hospital also requires proper technological infrastructure and the lack the system has resulted in the poor implication of the medical equipment. The lack of proper leadership meant that the decisions that were taken by the health workers were not able to meet the requirements of the patients of the hospital. The price of the medical cost that is provided by the Eye hospital is highly expensive that has resulted in lower number of patients. Moreover, due to poor planning process the Eye Hospital has to suffer financial loss due to the lack of proper planning. The healthcare failed to provide treatment to the patients requiring quick treatment action as they lack proper skilled working staffs. The lack professional doctors also lowered the reputation as the patients lost their faith about the quality of treatment that is being provided. The hospital also lacked the ability to deal with critically sick patients. The cost of the supply has gone up significantly due to increased expense of the supply of medical needs. The operation process of the hospital also requires high expense, which increased the overall expenditure of the hospital management. Recommendations for the Hospital governing Board The Dubai Health Authority is the primary governing body of Dubai, which provide guidelines of health regulation within the city of Dubai. The authority is responsible for providing the health infrastructure that is needed for providing high quality health service. They have the responsibility to deal with all the major issues related to the health service that is available in Dubai. The primary role of the health authority of Dubai is to monitor the performance of all the hospitals and healthcare centers (Hussein et al. 2015). The change in the modern forms of treatment demands modifications in the treatment techniques, which will help to meet the growing demand of high quality health service. The economic change in the global health market is caused due to the introduction of the modern forms of equipment in the health service. However, due to lack of proper planning for the future the Eye Hospital in Dubai has sufferer as they failed to the implement the guidelines (Singer et al. 2015). It is important for the health authority of Dubai to attract investors from all sectors, which will help in the process of fund raising process for the healthcare sectors in Dubai. For effective hospital management project it is important to improve the market environment of the healthcare sectors. The tax for the manufacturing of healthcare products needs to be decreased. This will help the healthcare sectors to reduce the expense and thereby provide healthcare at lower costs. The health authority needs to raise the level of awareness about the importance of using the modern form of treatments. They also need to monitor whether all the healthcare centers are following the guidelines of the ethical conduct, which includes providing minimum wages to all the healthcare workers and not allow any forms of discrimination while providing treatment to the patients (Wagner et al. 2014). Protecting the needs of the environment and promoting the healthcare policies are the other important duti es of the health authority, which will help to improve the healthcare market of Dubai. Recommendations for Hospital and Operation Management There are certain key performance indicators, which will help the Eye Hospital to deal with the issues regarding high cost and lower quality of health service. The management of the hospital needs to collect significant amount of data related to the clinical and financial service. In order to increase the profit margin for the hospital, it is important to use the ten major indicators for the in the management and operation department of the hospital (Tracey 2015). With the help of the survey with the clients of the hospital, it is possible for the management of the hospital to understand the needs of the patients. The measuring elements of the Likert Scale are used as the indicators to measure the satisfaction level of the customers. The survey regarding the safety level of the customers will help the hospital to take measures increase the level of safety within the hospital. Following are the ten key performance indicators for the hospitals. Performance Indicators Description and Justification Rating According to Likert Scale Accommodation This is the primary requirements of the hospital. The management of the hospital needs to maximize the total number of accommodations. However, it is important to ensure that all the beds have proper equipment for proper life support. The occupancy rate helps to identify the total number of patients, who are admitted in the hospital. 3 Average Room Rate This is measure of the earnings that is made by the hospital from each room. The rate depends upon the total number of beds that is available in each of the rooms. 3 Patient Satisfaction It is the measure of the satisfaction by which the employees are satisfied with the service provided by the health care centre. This is the most important indicators, which helps to indicate about the service quality, which is provided by the healthcare center. 4 Labor cost Ratio This is the measurement of the salary given to every health workers. With the help of this indicator it is possible to evaluate the quality of service provided by patients. 3 Inpatient raw mortality rate This is the statistical measure of the total number of deaths that occurs among the admitted patients of the hospital. Low mortality rate indicates better quality service for the hospital. 4 Revenue per available room: It is the measure of the amount earned from the beds available per rooms. Higher the rate of revenue earned, higher is the rate of success for the healthcare center. 3 Readmission rate This is the indicator of the total number of patients, who got re-admitted in the hospital after getting discharge from the hospital. Higher the rate of readmission, greater is the performance rate of the hospital. 3 Average Length of Stay It is the average length of stay that is calculated by dividing the number of patient admission with same diagnosis related problems. Lower the average length of stay, higher is the chance of success. 4 Claims denial rate It is the measure of the total number of denial faced by the patient while claiming any health service from the hospital. Lower the number of denial rate, higher is the chance of success. 4 Stakeholders Reliability This is the measure of participation, taken by the stakeholders of the hospital. Greater the value of stakeholders reliability, greater in the chance of success for the healthcare center. 3 These indicators are used by the hospital management in order to improve the performance of and also measure the progress they are having in making business. Rating according to the Likert Scale Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 5 4 3 2 1 Conclusions In order to provide better health service, it is important for the Eye hospital, which is equipped with the latest forms of medical technology to lower the cost of medical service. It is also the duty of the hospital management to use operational skills in order to implement cost effective forms of treatment. The use of the KPIs is one of the main indicators, which will help to measure the performance level of the hospital. The management of the hospital will use the elements of the KPIs to improve the business performance of the hospital. Reference Andrei, V. and PRISECARU, I., 2014. The use of PESTEL analysis in development of the Romanian geological repository.UPB Sci. Bull. Series C,76, pp.247-254. Balasopoulou, A., Latsou, D., Kousoulakou, H., Michael, N., Mc Kenzie, D., Mair, A., Vontetsianos, T. and Geitona, M., 2016. The use of PESTEL as a change management tool to inform change management of polypharmacy and adherence within SIMPATHY program.International Journal of Integrated Care,16(6). Hussein, H., 2015. Predictors of Patient Satisfaction Among Diabetic Population Attending Primary Health Care Centers at Dubai Health Authority.Quality in Primary Care. Laeequddin, M., Laeequddin, M., Abdul Waheed, K. and Abdul Waheed, K., 2016. Strategic management in cartelized environment: case of Hisham Packaging, Dubai.Emerald Emerging Markets Case Studies,6(2), pp.1-16. Singer, S.J., Hayes, J.E., Gray, G.C. and Kiang, M.V., 2015. Making time for learning-oriented leadership in multidisciplinary hospital management groups.Health care management review,40(4), pp.300-312. Tracey, J.B., 2015. Hospitality HR and Big Data: Highlights from the 2015 Roundtable. Van Durme, T., Macq, J., Anthierens, S., Symons, L., Schmitz, O., Paulus, D., Van den Heede, K. and Remmen, R., 2014. Stakeholders perception on the organization of chronic care: a SWOT analysis to draft avenues for health care reforms.BMC health services research,14(1), p.1. Wagner, C., Groene, O., DerSarkissian, M., Thompson, C.A., Klazinga, N.S., Arah, O.A., Suol, R. and DUQuE Project Consortium, 2014. The use of on-site visits to assess compliance and implementation of quality management at hospital level.International Journal for Quality in Health Care,26(suppl 1), pp.27-35. Yksel, I., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), p.52.